1. The Lean Startup by Eric Ries
Eric Ries is an entrepreneur, tech startup advisor and author of this very book – which, I might add, is one of The New York Times bestsellers. It is a pivotal book in understanding innovation and entrepreneurship.
“Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company.”
- Philip Delves Broughton, Financial Times
2. Dear Female Founder by Lu Li
Lu Li has been at the forefront of encouraging startups, particularly those with female founders. She is a mentor at Google Launchpad, part of the Techstars community leadership team and an ambassador for Women’s Entrepreneurship Day. This book captures both the emotional and inspirational motives to fuel entrepreneurs.
“I wish I had access to a resource like that when I set up my first business 15 years ago. Everyone should read it regardless of gender.”
- Wendy Tan White, Board Member of Tech City
3. Zero to One by Peter Thiel
Peter Thiel – Technology entrepreneur, investor and co-founder of PayPal – has written what has been described as a ground-breaking book on innovation and what it takes for a new company to succeed.
“This book delivers completely new and refreshing ideas on how to create value in the world.”
- Mark Zuckerberg, CEO of Facebook
4. Disrupted: Ludicrous Misadventures into the Tech Start-up Bubble by Dan Lyons
Dan Lyons was a technology editor at Newsweek and moved on to becoming a novelist, journalist, a screenwriter and co-producer of the series Silicon Valley on HBO. This New York Times bestseller adds a touch of sanity to the bonkers tech startup world.
“Scathingly funny… Groovy young techies, you’ve been played. Tech startups are one gigantic millennial meat-grinder”
- New York Post
5. The Idea in You: How to Find it, Build it, and Change your Life by Martin Amor and Alex Pellew
Martin Amor leads creative training programs for big brands such as Unilever as part of being an Inventing Director at ?What If!. Alex Pellew was a marketing head at Nike and both now help businesses in innovation through ?What If! and launch their own startups.
“It seems to me that many could-be creators simply lack support in their lives, someone genuine who listens to their ideas and pushes boundaries to make it all seem possible. Alex and Martin must recognize this, too, because their book is a generous offer of encouragement and spirit, a drum beat that stirred my creative confidence.”
- Zach Klein, Co-founder of Vimeo
6. Why Sell Tacos in Africa?: 16 life-changing business strategies you can use anywhere, from the man who turned $400 into $200 million by Paul Obershneider
Paul Obershneider is a successful entrepreneur with years of experience under his belt. This book explores how starting up in blue-sky markets could be the best idea you’ve had all day.
“Why Sell Tacos in Africa? gets straight to the point on what it takes to seize opportunity as an entrepreneur. A great motivation to any entrepreneur, not only to just get started, but also to enjoy and embrace the unknowns ahead.”
- William de Lucy, Managing Director of Amplify Trading UK
7. The Job I Called the Dream: Removing Shiny Object Syndrome for Entrepreneurs by Ryan Hodgson
Ryan Hodgson built up many 6 figure businesses by the age of 27. The high stress levels induced by chasing money and managing multiple business made him realise he had Shiny Object Syndrome. Selling off the source of his stress, he now concentrates on passion projects and wants to help entrepreneurs to understand that startups should be based on a love of what they do and not finance alone.
“This book will help you assess your work/life balance whether you own a business, are thinking about setting up your own business or even if you are employed.”
- Emma C Le Main
8. Stand-up Marketing by John McRae
John McRae has worked for 25 years on the front lines of small business marketing. This book is a full of humour, case studies and tips on marketing for startups.
“What an amazing book. The humour grabs your attention making you read more. This is the best marketing book that just blasts all others out of the water.”
- Gail W, Internet Marketing Consultant
9. Equity Crowdfunding: The Complete Guide for Startups and Growing Companies by Nathan Rose
Nathan Rose is a finance professional with a passion for early stage ventures, alternative finance and technology trends. He has appeared in conferences internationally and has also been an Expert in Residence at places like CrowdfundingHub. This book explores how equity crowdfunding can allow startups to gain funding whilst simultaneously getting marketing exposure.
“I’ve been working at the coal face of the crowdfunding industry over the past 3+ years, and am yet to see a resource as comprehensive as Mr Rose’s. There’s a lot more to crowdfunding than meets the eye… If you’re considering it for your company, or even considering investing in another online, you have to know what you’re getting into. There’s a lot to gain by building a network of stakeholders, but also serious risks with having a large group of inexperienced investors. Nathan’s nailed it with this one, touching on everything that matters, and taking a deep dive into the important topics.”
- David Booth
10. Get Sh*t Done by Lauris Liberts
Lauris Liberts is a serial entrepreneur and founder of Startup Vitamins – a motivation supplier to the startup world. This book is, quite literally, about getting sh*t done and motivating entrepreneurs.
“It’s the new buzz acronym taking over the start-up world and kicking workers into action”
- Evening Standard